Akirema, which is Amerika backwards, is a brand inspired by the future horror novel series of the same name. The clothing line and novel represent the black experience and history in an unapologetic way. The clothing line has however taken on an identity of its own although initially existing as a way of funding the novel.
This line caters to the conscious urban individual, who has a social awareness ranging from hip-hop to politics. Those who understand that as much as things have changed many things remain the same. It's a sign of pride and confidence for the many that share or empathize with the unjust experiences others go through, and the work still needed to make change.